2012 Amgen Tour of California Professional Cycling Race Draws More than 2 Million SpectatorsPosted: June 12, 2012
2012 amgen tour of california professional cycling race draws more than 2 million spectators during eight-day competition
In its Seventh Year, America’s Greatest Race Continues to Captivate Fans Around the World with Best Field of Cyclists Ever Assembled
LOS ANGELES (May 31, 2012) – The 2012 Amgen Tour of California once again drew more than 2 million spectators during the annual eight-day race, which featured the best field of international and domestic professional cycling teams ever assembled for a U.S. stage race. The cyclists competed over a challenging, nearly 750-mile course from May 13-20. Additionally, just prior to the start of the eighth and final stage, on Sunday, May 20, 10,000 fans, families, residents and cycling enthusiasts participated in the first-ever ‘Nissan Ride Before the Pros,’ a free-to-the-public “mass participation ride” which allowed ‘anyone with a bicycle’ to ride on the same five-mile downtown Los Angeles circuit that the pros would compete on later in the morning.
“The Amgen Tour of California continues to grow in size, stature and international attention year after year, and that’s something we are very proud of,” said Kristin Bachochin, executive director of the race and senior vice president of AEG Sports. “From attendance, sponsorship and internationally ranked competitors, along with the continued economic impact on the state of California and specifically our Host Cities, we have again this year seen growth in every important, measureable category.”
Over the course of eight days, the race partnered with 14 Host Cities for official stage starts, finishes and official activities, including Santa Rosa, San Francisco, Santa Cruz County, San Jose, Livermore, Sonora, Clovis, Bakersfield, Palmdale, Big Bear Lake, Ontario, Mt. Baldy, Beverly Hills and Los Angeles, drawing massive crowds throughout. The race, which ended at L.A. LIVE in downtown Los Angeles on Sunday, May 20, was won by Dutch cyclist Robert Gesink of the Rabobank Cycling Team. Americans and Garmin-Barracuda teammates David Zabriskie and Tom Danielson placed second and third overall.
Broadcast live in HD on NBC and NBC Sports Network, the race was seen in 216 countries and territories worldwide through more than 28 hours of coverage. Also, for the first time in race history, the 2012 Amgen Tour of California aired live for two hours on NBC during the final stage of the race.
The official race website saw nearly one million visitors during race week, and the official race app, the RadioShack Tour Tracker, was downloaded by 36,500 users, compared to 6,726 users in 2011. Additionally, the average rating for iOS App users averaged five (5) stars, based on 504 submitted ratings.
“As we begin to evaluate every aspect of this year’s event and start to plan the 2013 Amgen Tour of California, we remain committed to using all of our resources, input from the cyclists, teams, Host Cities, fans and sponsors to create an even better race experience and overall event for the millions of fans and followers around the world who look forward to the race every year,” Bachochin added.
About the Amgen Tour of California
The largest cycling event in America, the 2012 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenged the world’s top professional cycling teams to compete along a demanding course from May 13-20, 2012.
Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science’s promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people’s lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race, and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring, and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
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Michael Roth Erin Barrier
Steven Gregory Bram
Associate, Consumer Marketing
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