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Trade Show season for the outdoor industry is starting. The big question: What is the future of tradeshows?

Tradeshows make a statement as well as keep an industry going. We need tradeshows.

No denying that tradeshows are having issues. The numbers of attendees are dropping and the numbers of people who are “buyers” are disappearing.

However, it does not matter how many people show up at a tradeshow as long as the right people show up.

I believe in National tradeshows.

They are important because they allow small new businesses to introduce themselves to the world. Jetboil and Vibram Five Finger shoes are recent examples. Those are designs or ideas that could not make it without an introduction to a national audience. You can get lucky and have a magazine or website put your product out there, but a tradeshow is your best bet. In fact, most magazines go to tradeshows to find those new great items.

Yes, there are other shows besides a national trade show, consumer shows, rep shows, etc.. However, finding and exhibiting at those shows for a new manufacturer is difficult and expensive. For the rep shows if you don’t have a rep, you can’t get a booth. Very few reps are going to pick up an unknown line. Consequently, the new manufacturer has no way to get his product introduced to the masses without a national show.

A national show gives a new product or a new company the opportunity to reach national retailers, national media and the world.

Legal & Risk Management reasons for Tradeshows

Tradeshows also allow manufacturers and retailers to exchange ideas, which make the industry better. Tradeshows allow interaction between parties, which raises the standard of care for an industry.

Risk management ideas are exchanged between everyone at tradeshows. Everyone attending learns something and sometimes one thing is enough.

Tradeshows allow “old guys” to talk about their past, how the mountain was higher and the snow was deeper on every peak we climbed.

Sales ideas are traded at tradeshows.

Retailers leave tradeshows with new ideas on how to sell new and old products. One retailer tells of their success with a marketing idea to an exhibitor, and that exhibitor passes the ideas on.

This occurs when reps are in their territories, but not as consistently, and they are sometimes forgotten in those long drives from one store to the next.

Tradeshows provide tons of benefits.

Tradeshows also make statements. A tradeshow tells the industry it is vibrant and healthy. It generates interest both in the attendees and those that do not attend and consumers. Big trade shows get consumers online because they know they can see the latest and greatest.

Money

Tradeshows cost a lot of money, to put on and to attend. That amount is relative. If it costs too much to attend you don’t go, and if it costs too much to put on, you won’t.

SIA suffered major traffic loss when the show moved to Denver. Compared to Las Vegas, Denver is a very expensive town to fly into and stay. Salt Lake City has the same reputation during OR week. I know a few retailers who have given up and just fly in and fly out the same day, if the come at all.

And those of you that argue one city is better than another to host a trade show, there is really only cost issue. Yes, Las Vegas sucks to bicycle around, but you are not spending big bucks to go cycle. Inside the tradeshow the air, the lights and the exhibits, all seem to be identical in Denver, Las Vegas and Salt Lake City. It does not matter where the tradeshow is located as long as it works for the attendees.

Not Exhibitors? If you get enough buyers, the exhibitors will show up on mars.

·         The cost for retailers has to make sense.

·         The time to register and book a trip, including lodging has to be easy.

·         The tradeshow has to occur at a time when the retailers know how much money they will have to spend next year and what sold and did not sell this year.

·         The exhibitors must have a value in attending the tradeshow and that means a bottom line they make more money than they spend.

I don’t have any answers really. I do have concerns. I believe we need trade shows for more reasons than just buying and selling. At the same time, without buying and selling there is no reason for a tradeshow.

See you at the next tradeshow.

What do you think? Leave a comment.

If you like this let your friends know or post it on FaceBook, Twitter or LinkedIn

Copyright 2015 Recreation Law (720) Edit Law

Email: blog@rec-law.us

Twitter: RecreationLaw

Facebook: Rec.Law.Now

Facebook Page: Outdoor Recreation & Adventure Travel Law

Blog: www.recreation-law.com

Mobile Site: http://m.recreation-law.com

#AdventureTourism, #AdventureTravelLaw, #AdventureTravelLawyer, #AttorneyatLaw, #Backpacking, #BicyclingLaw, #Camps, #ChallengeCourse, #ChallengeCourseLaw, #ChallengeCourseLawyer, #CyclingLaw, #FitnessLaw, #FitnessLawyer, #Hiking, #HumanPowered, #HumanPoweredRecreation, #IceClimbing, #JamesHMoss, #JimMoss, #Law, #Mountaineering, #Negligence, #OutdoorLaw, #OutdoorRecreationLaw, #OutsideLaw, #OutsideLawyer, #RecLaw, #Rec-Law, #RecLawBlog, #Rec-LawBlog, #RecLawyer, #RecreationalLawyer, #RecreationLaw, #RecreationLawBlog, #RecreationLawcom, #Recreation-Lawcom, #Recreation-Law.com, #RiskManagement, #RockClimbing, #RockClimbingLawyer, #RopesCourse, #RopesCourseLawyer, #SkiAreas, #Skiing, #SkiLaw, #Snowboarding, #SummerCamp, #Tourism, #TravelLaw, #YouthCamps, #ZipLineLawyer, Outdoor Retailer, OR, SIA, Snowsports Industry Association, Interbike, Tradeshow, Trade Show, Ski Show, Bike Show, Emerald Expositions,

 

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Administrative and Program Support Position at Colorado Alliance for Environmental Education

CAEE

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Position Description: The Administrative and Program Assistant has distinct primary responsibilities for organizational functions and operations. This is a ¾ time (30 hours per week), hourly position reporting to the Program Director, with potential for advancement to Program Coordinator. This position will provide program support and coordination, oversee member and public relations, and manage organizational administration.

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To apply: Send resume and cover letter, preferably in a single document, to director or Colorado Alliance for Environmental Education, 15260 S. Golden Rd Golden, CO 80401


Best of Outdoor Retailer and SIA

The best is always the people. However I found some interesting products

12 days, 8 days of exhibit hall, 3 days of on-snow demos and another tradeshow season comes to an end.

Here’s a quick rundown of what I saw that I liked.

Slide On for ski boots: This product makes putting your ski boot on a breeze. From the maker of the Booster Power Strap. If you ski and you aren’t using the Booster Power Strap, try and get off the bunny slope and give them a try.

Nargear: Not a lot of bells and whistles, just make to take your gear and keep it in one bag, no matter how far you throw it.

Snow Angel: No I don’t wear women’s clothing, but this stuff is beautiful. Feels good too. You are on your own for finding out how technical it is.

MIPS: If you need a helmet for any sport that is not a DOT helmet, get one with MIPS inside. It may make the difference

Kali Helmets: Don’t like MIPS, Kali is coming up with some new ideas in helmet technology that will change the way helmets perform.

Protect Helmets: nothing new as far as the helmet goes, but they have the Recco chip in the helmet.

Bern Hard Hat: I’ve told you a thousand times A new idea that makes sense in helmets: the Bern Hard Hat

Ski Retriever: Skiing Powder all the time and don’t like leashes, try technology to not lose a ski.

Fox 40: Fox had mouth guards at the ski show. See A helmet manufacture understands the issues

UClear: I’ve not tested it but if the ear phones eliminate the wind noise and the microphone eliminates all noise, these will be great for people who move

Loki: Did you ever have a coat that you grabbed when you weren’t sure, but when in doubt you always grabbed it. Loki makes coats, sweatshirts and accessories, all that serve multi purposes.

Orthahell Sandals: Ever put something on your feet and have your feet put a smile on your face. In a sandal even.

Suunto: Supposedly they have a new watch that works, by that I mean won’t break in 60 days. We’ll see. Heck, the PR team is beautiful……

Timex: Hard to read, harder to understand how it works, but as John Cameron Sayze used to say, it takes a lickin’ and keeps on tickin’

Eton: A product that made me go wow. Solar powered stereo that you can Bluetooth from your phone or MP3. No need to add songs to another device. Don’t know if it can take the outdoor beating, but works great indoors.

Replay: video camera a little larger than a roll of quarters, but not much larger

Hyalite Equipment: New name, old company solid great gear, bags, pads and bike gear

The Dry Guy: If you don’t own something from the Dry Guy, you are skiing with wet gloves and boots. The latest is a heater & dryer for boots, the Turbo Dryer that can work off your car. Warm boots when you put them on to ski after driving to the resort. Wonderful.

I have a lot more stuff to let you know about, but some I want to make sure the marketing matches reality.

What do you think? Leave a comment.

If you like this let your friends know or post it on FB, Twitter or LinkedIn

Copyright 2012 Recreation Law (720) Edit Law

blog@rec-law.us

Twitter: RecreationLaw

Facebook: Rec.Law.Now

Facebook Page: Outdoor Recreation & Adventure Travel Law

Blog:www.recreation-law.com

Mobile Site: http://m.recreation-law.com

#RecreationLaw, #@RecreationLaw, #Cycling.Law #Fitness.Law, #Ski.Law, #Outside.Law, #Recreation.Law, #Recreation-Law.com, #Outdoor Law, #Recreation Law, #Outdoor Recreation Law, #Adventure Travel Law, #law, #Travel Law, #Jim Moss, #James H. Moss, #Attorney at Law, #Tourism, #Adventure Tourism, #Rec-Law, #Rec-Law Blog, #Recreation Law, #Recreation Law Blog, #Risk Management, #Human Powered, #Human Powered Recreation,# Cycling Law, #Bicycling Law, #Fitness Law, #Recreation-Law.com, #Backpacking, #Hiking, #Mountaineering, #Ice Climbing, #Rock Climbing, #Ropes Course, #Challenge Course, #Summer Camp, #Camps, #Youth Camps, #Skiing, #Ski Areas, #Negligence, #Snowboarding, #RecreationLaw, #@RecreationLaw, #Cycling.Law #Fitness.Law, #SkiLaw, #Outside.Law, #Recreation.Law, #RecreationLaw.com, #OutdoorLaw, #RecreationLaw, #OutdoorRecreationLaw, #AdventureTravelLaw, #Law, #TravelLaw, #JimMoss, #JamesHMoss, #AttorneyatLaw, #Tourism, #AdventureTourism, #RecLaw, #RecLawBlog, #RecreationLawBlog, #RiskManagement, #HumanPowered, #HumanPoweredRecreation,# CyclingLaw, #BicyclingLaw, #FitnessLaw, #RecreationLaw.com, #Backpacking, #Hiking, #Mountaineering, #IceClimbing, #RockClimbing, #RopesCourse, #ChallengeCourse, #SummerCamp, #Camps, #YouthCamps, #Skiing, #Ski Areas, #Negligence, #Snowboarding, sport and recreation laws, ski law, cycling law, Colorado law, law for recreation and sport managers, bicycling and the law, cycling and the law, ski helmet law, skiers code, skiing accidents, SIA, OR, Winter, Ski, Ski Show, Outdoor Retailer

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