Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protection

Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protection

I am dismayed that some manufacturers, and many retailers sell helmets on price. A study recently showed that two helmets that both passed the requisite test, protected people from concussions at vastly different rates. Are you selling protection to people or just satisfying their need to think they are protecting themselves or their children?

The study was written about in Study Shows Concussion Risk ‘Dependent on Helmet’. The study can be found in the Journal of Neurosurgery and was titled “Can helmet design reduce the risk of concussion in football?: Technical note”. Simply stated a comparison was made between two helmets manufactured by the same company. Both helmets met all the requirements to be sold and used playing football.

However, one helmet had 54% fewer concussions by the players than the other!

Buying a helmet is not just putting something on a kid’s head and saying it looks good or is “pretty.” As a retailer, you have no legal obligation, but I think a great big ethical obligation to inform parents and purchases that there is a difference in the protection that helmets can provide.

There are helmets that are doing more than just passing the required tests.

Giro has a new helmet for skiing: Combyn™ helmet has a softshell design creating a greater range of hits that can be protected as well as greater over-all coverage for your head.

Lazer is coming out with several models for kids and adults with the MIPS protection system in the helmet. Ski helmets with MIPS will be Mozo DLX and Dissent DLX. Bike helmets with MIPS are P’Nut and Nut’Z kids helmets (available now) and the Beam and Helium (available spring for Beam and later in 2014 for Helium)

Kali Helmets: Kali is coming up with some new ideas in helmet technology that will change the way helmets perform.

MIPS: If you need a helmet for any sport that is not a DOT helmet, get one with MIPS inside. Testing shows it will make a difference.

Do Something

If you are serious about protecting your head, you need to drop the cash necessary to get a good helmet. Find out what each helmet does and which one fits. Don’t worry about what it looks like. A helmet’s job is to keep your head looking the same way, so don’t worry about how you look wearing the helmet. Just be happy to take it off.

More articles on Helmets

A helmet manufacture understands the issues(Uvex, Mouthguards)          http://rec-law.us/xpxX6n

A new idea that makes sense in helmets: the Bern Hard Hathttp://rec-law.us/yPerOd

Bicycling Magazine, May 2012: Safe for Any Speed    http://rec-law.us/Vkle60

Does being safe make us stupid? Studies say yes.      http://rec-law.us/Ao5BBD

Great article on why helmet laws are stupid                   http://rec-law.us/zeOaNH

Great editorial questioning why we need laws to “protect” us from ourselves.         http://rec-law.us/Ayswbo

Helmet death ignited by misconception and famous personalities    http://rec-law.us/wfa0ho

Helmets do not increase risk of a neck injury when skiing      http://rec-law.us/wPOUiM

Helmets: why cycling, skiing, skateboarding helmets don’t work       http://rec-law.us/RVsgkV

If you provide a bike in CT you don’t have to provide a helmet           http://rec-law.us/THidx6

Law requires helmets, injuries down fatalities up?       http://rec-law.us/YwLcea

Mixed emotions, but a lot of I told you so.                        http://rec-law.us/ysnWY2

More information over the debate about ski helmets: Ski Helmets ineffective crashes were the wear is going faster than 12 miles per hour                                 http://rec-law.us/z4CLkE

National Sporting Goods Association reports that Helmet use at US Ski Areas increased during the 2009-10 ski season                                                             http://rec-law.us/zZTzqa

OSHA Officially recommending helmets for ski area employees       http://rec-law.us/xo5yio

Other Voice on the Helmet Debate                                   http://rec-law.us/AzaU9Q

Skiing/Boarding Helmets and what is the correct message     http://rec-law.us/AzeCpS

Study shows that head injuries are on the rise on the slopes even though more people are wearing helmets                                                                                  http://rec-law.us/U91O73

Survey of UK physicians shows them against mandatory bicycle helmet laws.      http://rec-law.us/sYuH07

The helmet issue is so contentious people will say the stupidest things      http://rec-law.us/zhare9

 

 

What do you think? Leave a comment.

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Copyright 2014 Recreation Law (720) Edit Law

Email: Rec-law@recreation-law.com

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By Recreation Law    Rec-law@recreation-law.com      James H. Moss         #Authorrank

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Best of Outdoor Retailer and SIA

The best is always the people. However I found some interesting products

12 days, 8 days of exhibit hall, 3 days of on-snow demos and another tradeshow season comes to an end.

Here’s a quick rundown of what I saw that I liked.

Slide On for ski boots: This product makes putting your ski boot on a breeze. From the maker of the Booster Power Strap. If you ski and you aren’t using the Booster Power Strap, try and get off the bunny slope and give them a try.

Nargear: Not a lot of bells and whistles, just make to take your gear and keep it in one bag, no matter how far you throw it.

Snow Angel: No I don’t wear women’s clothing, but this stuff is beautiful. Feels good too. You are on your own for finding out how technical it is.

MIPS: If you need a helmet for any sport that is not a DOT helmet, get one with MIPS inside. It may make the difference

Kali Helmets: Don’t like MIPS, Kali is coming up with some new ideas in helmet technology that will change the way helmets perform.

Protect Helmets: nothing new as far as the helmet goes, but they have the Recco chip in the helmet.

Bern Hard Hat: I’ve told you a thousand times A new idea that makes sense in helmets: the Bern Hard Hat

Ski Retriever: Skiing Powder all the time and don’t like leashes, try technology to not lose a ski.

Fox 40: Fox had mouth guards at the ski show. See A helmet manufacture understands the issues

UClear: I’ve not tested it but if the ear phones eliminate the wind noise and the microphone eliminates all noise, these will be great for people who move

Loki: Did you ever have a coat that you grabbed when you weren’t sure, but when in doubt you always grabbed it. Loki makes coats, sweatshirts and accessories, all that serve multi purposes.

Orthahell Sandals: Ever put something on your feet and have your feet put a smile on your face. In a sandal even.

Suunto: Supposedly they have a new watch that works, by that I mean won’t break in 60 days. We’ll see. Heck, the PR team is beautiful……

Timex: Hard to read, harder to understand how it works, but as John Cameron Sayze used to say, it takes a lickin’ and keeps on tickin’

Eton: A product that made me go wow. Solar powered stereo that you can Bluetooth from your phone or MP3. No need to add songs to another device. Don’t know if it can take the outdoor beating, but works great indoors.

Replay: video camera a little larger than a roll of quarters, but not much larger

Hyalite Equipment: New name, old company solid great gear, bags, pads and bike gear

The Dry Guy: If you don’t own something from the Dry Guy, you are skiing with wet gloves and boots. The latest is a heater & dryer for boots, the Turbo Dryer that can work off your car. Warm boots when you put them on to ski after driving to the resort. Wonderful.

I have a lot more stuff to let you know about, but some I want to make sure the marketing matches reality.

What do you think? Leave a comment.

If you like this let your friends know or post it on FB, Twitter or LinkedIn

Copyright 2012 Recreation Law (720) Edit Law

blog@rec-law.us

Twitter: RecreationLaw

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