Climbing.com Launches Alpine, Bouldering, Sport and Trad Channels
Posted: February 14, 2009 Filed under: Climbing Leave a comment
FOR IMMEDIATE RELEASE 02.11.09
Skram Media, publisher of Climbing Magazine, today announced the launch of four targeted content channels on climbing.com, focusing on their readers most committed interests. Navigable from the climbing.com home page, the four channels focus on: alpinism, trad climbing, sport climbing, and bouldering.
“Climbing.com is the most content-rich climbing site in the country. By offering our readers a way to organize content by the type of climbing that most interests them, we’ve found another great way to connect readers to their passions,” said Luke Laeser, Online Editor for climbing.com. And, said Matt Samet, editor-in-chief of Climbing, “This only furthers the vision and reach of our brand and the site, the perfect complement to the print version of Climbing.”
Crowther added that he is in discussion with a number of leading manufacturers about online channel-sponsorship opportunities. “The Alpine Channel is generating a lot of interest. It’s clear there is a demand in the market now, and with climbing.com reaching over 100,000 unique visitors a month — an audience, for example, sevenfold larger than the total circulation of Alpinist Magazine under its former ownership — we can offer advertisers a more cost-effective way to reach this valuable segment of the climbing audience.”
Advertisers interested in finding out more about climbing.com and channel-sponsorship opportunities should contact Mark Crowther (mark@skrammedia.com) or go to skrammedia.com to download a media kit.
About Climbing.com: Widely regarded as the most trusted name in climbing news, climbing.com is the most visited climbing-content site in the country, and the URL of choice for climbers worldwide.
Recreation Law 