CELEBRATING OUR 120 YEAR ANNIVERSARY AND THE INTRODUCTION OF A NEW BRAND
Posted: July 9, 2009 Filed under: Climbing Leave a commentCassin comes to the US
This year marks the 120th anniversary of CAMP Technical Adventure Equipment. The company remains family owned and operated from its headquarters based in the small town of Premana situated in the pre-Alps of Northern Italy. It was here that the great grandfathers of the current management created the first ice axes and crampons for the Italian military. They named their company after their home, Construzione Articoli Montagna Premana, which translates to Articles for Mountaineering Made in Premana. The history of CAMP is rich with famous first ascents, leading product innovations and a dedication to the alpine realm.
CAMP is well known as the leader in lightweight technical adventure equipment with the lightest gear in nearly every category we offer. We are also known for the breadth of our product line. Whether you are a beginning mountaineer on your first foray on Mount Hood or an experienced mountain guide, CAMP has the equipment you need.
In 1997, CAMP acquired another historic Italian climbing company, Cassin. The company was started in 1947 by another Italian and one of the most accomplished climbers of all time, Ricardo Cassin. Since acquiring the company, CAMP has developed Cassin into a premier and highly technical climbing brand. In keeping with the technical reputation of Cassin, the two categories that will be introduced to the US market in 2010 are Big Wall/Aid Climbing equipment and Technical Ice products. What you can expect from CAMP are upgrades to products in nearly every category including the Nano 23 lightweight carabiner and the award-winning new Stratos harness which blends lightweight and functionality in a way never before achieved.
CAMP USA once again invites you to experience our brands in booth #3000 at the 2009 Outdoor Retailer Summer Market. Our new collateral materials will be available and our entire product line will be on display in a new, more interactive way. We are contacting you today to arrange appointments with our experienced and knowledgeable staff.
E-mail a request for an appointment to Tommy Knoll (tommy@camp-usa.com) or call 720-932-779 to set an appointment.
Best Regards,
Tommy Knoll – Managing Director


