AFFTA and Outdoor Retailer/Fly Fishing Trade Show Split

Nielsen/Fly Fishing Retailer had been running the Fly Fishing Retailer Trade Show in Denver Colorado for many years. After the show had dwindled, Nielsen announced they would merge/move the show to the Outdoor Retailer Trade Show in Utah in August. This obviously not what American Fly Fishing Trade Association (AFFTA) had planned.

AFFTA announced they were going to create their own trade show in Denver in the fall. See Independent Fly Fishing Show to Debut in Colorado

Along with the announcement of the show AFFTA announced a new marketing director who will run the show and a long list of exhibitors who have committed to the show. The show is expected to be held in the third quarter of 2010.