Complaint Forms

Or how to really make a customer mad.

I was reading a risk management training document today from an outdoor recreation trade association. At the end of the document, as usual, there was an appendix of forms. One of the forms was a complaint form. I started to chuckle about the idea that you have a mad or frustrated customer who has a complaint at your outdoor program and your hand them a form.

What a great way to make an unhappy customer angry.

Why do you need a record of your complaints? Instead of compiling a list of complaints, just solve them. Listen to your customer, find out why they are unhappy and solve their problem. At least listen.

Do you think the customer is going to be happy filling out a form, which is going to be either filed in a circular file or actually filed and forgotten? An angry or upset customer wants results. A result is using your ears and the mass of jelly between your ears to respond.

Don’t kill trees to make customers madder. Listen to them and respond.

Copyright 2010 Recreation Law (720) Edit Law, Recreaton.Law@Gmail.com

Keywords: outdoor law, recreation law, outdoor recreation law, adventure travel law, complaints, customer complaints, complaint forms,

Technorati Tags: Complaint Forms,Complaint

Windows Live Tags: Complaint Forms,Complaint


WordPress Tags: Complaint Forms,Complaint


Blogger Labels: Complaint Forms,Complaint