NSGAA is reporting the Mountain states show Sales Growth
Posted: February 19, 2011 Filed under: Uncategorized Leave a comment| Snow Sports Market Sets Billion Dollar Record in December |
| Sales in the snow sports market totaled more than $1 billion worth of equipment apparel and accessories in December according to the SnowSports Industries America (SIA) Retail Audit. It reached $2.1 billion season-to-date. This is the first time in history snow sports sales have topped a billion dollars for sales in a single month.
Sales through December this season are 16% higher in dollars and 10% more units compared to the same time last season. Equipment sales continue to lead market increases with a 22% increase in dollars overall and 11% more units. Alpine equipment sales are up 27% season-to-date, and snowboard equipment sales are enjoying an excellent recovery with 14% more dollars sold through December compared to last season. Apparel sales are strong in the early season, increasing 11% in dollars. The La Niña pattern continues to bring excellent conditions for snow sports across the country including the South where below average temperatures and snowfall, in cities like Atlanta, drive sales of snow sports apparel. Accessories sales increased more than 16% led by very strong surges in goggles, wax, snowboard accessories and backcountry accessories. |
The National Sporting Goods Association
Recreation Law 