Interbike International Expo and OutDoor Demo 2011

Online Attendee Registration Now Open

SAN JUAN CAPISTRANO, Calif. – April 6, 2011 – Today, qualified buyers can register online to participate in the cycling industry’s premier tradeshow and demo event, the Interbike International Bicycle Expo 2011, September 14-16, preceded by OutDoor Demo on September 12 & 13.
Interbike and OutDoor Demo attendee registration is available at www.interbike.com/register.

At the 30th edition of Interbike, manufacturers, retailers, the press and advocates representing categories across the cycling industry will converge on Bootleg Canyon in Boulder City, Nevada, named one of IMBA’s Epic Trails, before their meetings and presentations at the Interbike trade show at the Sands Expo & Convention Center in Las Vegas.

Attendee registration is free through August 12, 2011. Registration for retailers and distributors that register online after this deadline or on-site will be $35 and $100, respectively.

Non-buyer badges are available now for $325 through August 12, 2011 and for $450 after this date. Please note that exhibitor and media registration dates will be announced shortly.

Interbike recently provided the industry with a status update on the more than 560 exhibitors that have committed for the 2011 show. Notable returns to the show include Kona, Easton-Bell and Norco, along with a debut presence by legendary outdoor brand The North Face. To read the release in its entirety or for a current exhibitor list please visit www.interbike.com/pressreleases and www.interbike.com/exhibitorlist, respectively.

About Interbike

The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry’s leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health+Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.

Interbike celebrates 30 years of serving the industry, beginning with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas.

MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk) / 817.929.8123(cell), mlansford@soarcomm.com

Chip Smith, SOAR Communications, 801.656.0472 x3(wk) / 801.597.7515(cell), csmith@soarcomm.com

EUROPEAN MEDIA CONTACT:

Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com