Fort Collins and Rafting: Bring in money and put out press

Another study shows that whitewater rafting is a major economic and visitor draw to the Fort Collins area.

40% of the visitors to the Fort Collins area attractions were outside of the Fort Collins area. The “average income for those visitors ranged from $50,800 at the mall to $95,094 at the hotels.”

The survey showed that whitewater rafting was a major draw to the Fort Collins area. Fifty percent of those that came for rafting said they would also dine or shop while they were in the area. About one-third of the rafting visitors stayed overnight. 42% when shopping after rafting and 50% dined in the area.

Whitewater rafting is a major draw to the Fort Collins area with numerous other businesses benefiting from the rafting.

See Fort Collins visitor study shows rafters lead the way

Do Something

If you run a tourist centric recreation business work with your local chambers of commerce and visitors bureaus to determine what your economic value to the community is. You can then use this information with the legislature or just the country road paving department to help your business and the community succeed.

Let the world know how you work together with the community and let the community know that you have value to them.

What do you think? Leave a comment.

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