NSGA stats say skiing is flat, numbers are right, why?
Posted: April 11, 2012 Filed under: Skiing / Snow Boarding | Tags: Alpine, Downhill, National Sporting Goods Association, Ski, Ski Resort, Sports, winter sports Leave a commentNational Sporting Goods Association (NSGA) have numbers you can rely on.
NSGA numbers for Downhill (alpine) skiing participation show the following for the past 8 years.
|
2002 |
2004 |
2006 |
2008 |
2010 |
|
|
Total Skiers |
7.4% |
5.9% |
6.4% |
6.5% |
7.4% |
|
% of US Population |
9.1% |
10.0% |
12.9% |
6.7% |
7.9% |
|
Avg # of days |
9.1% |
10.0% |
12.9% |
6.7% |
7.9% |
Over the past ten years the number of people skiing has changed Zero Percent. The total fluctuation over ten years is 1.5%. Skiing is not growing, even though the US population is growing. As a percentage of population skiing has dropped 1.2% and fluctuated 2.1%.
As the population goes up, skiing is keeping up.
Even worse, the age group that the growth in in skiing should be coming from is dropping.
Here is a scary number
|
2002 |
2004 |
2006 |
2008 |
2010 |
|
|
Age 25 or Older |
71.7% |
60.6% |
62.4% |
53.2% |
58.3% |
72 percent of skiers used to be 25 or younger. Now that number is 13% and again, not in line with the current us population. Growth comes from the young, or at least growth that skiing needs and can count on for years to come.
Snowboarding is saving ski areas, but not by much.
|
2002 |
2004 |
2006 |
2008 |
2010 |
|
|
Snowboard Participation |
5.9% |
6.3% |
5.2% |
5.8% |
6.1% |
However that “growth” is only .2% over 10 years with a fluctuation of .4%. Smaller fluctuation occurs in snowboarding however there is some growth.
I’m speculating that snowboarders are not as finicky about snow conditions?
As you can see, over the past four years snowboarding is growing. Why?
Snowboarder participation growth is from those 24 and younger.
|
2002 |
2004 |
2006 |
2008 |
2010 |
|
|
Age 24 or Younger |
56.2% |
60.6% |
49.4% |
57.8% |
68.3% |
|
2002 |
2004 |
2006 |
2008 |
2010 |
|
|
Skier Visits |
54.4% |
57.1% |
55.1% |
57.1% |
60.5% |
|
Boarder Visits |
11.5% |
10.5% |
9.8% |
20.0% |
24.5% |
So
Skiing is not a growing sport. Thirty years ago it was the glamor sport. Twenty years ago it was thing to do. What has changed?
What do you think? Leave a comment.
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