NSGA stats say skiing is flat, numbers are right, why?

National Sporting Goods Association (NSGA) have numbers you can rely on.

NSGA numbers for Downhill (alpine) skiing participation show the following for the past 8 years.

2002

2004

2006

2008

2010

Total Skiers

7.4%

5.9%

6.4%

6.5%

7.4%

% of US Population

9.1%

10.0%

12.9%

6.7%

7.9%

Avg # of days

9.1%

10.0%

12.9%

6.7%

7.9%

Over the past ten years the number of people skiing has changed Zero Percent. The total fluctuation over ten years is 1.5%. Skiing is not growing, even though the US population is growing. As a percentage of population skiing has dropped 1.2% and fluctuated 2.1%.

clip_image002

Andrej Šporn at the 2010 Winter Olympic downhill.

Andrej Šporn at the 2010 Winter Olympic downhill. (Photo credit: Wikipedia)

As the population goes up, skiing is keeping up.

Even worse, the age group that the growth in in skiing should be coming from is dropping.

Here is a scary number

2002

2004

2006

2008

2010

Age 25 or Older

71.7%

60.6%

62.4%

53.2%

58.3%

clip_image004

72 percent of skiers used to be 25 or younger. Now that number is 13% and again, not in line with the current us population. Growth comes from the young, or at least growth that skiing needs and can count on for years to come.

Snowboarding is saving ski areas, but not by much.

2002

2004

2006

2008

2010

Snowboard Participation

5.9%

6.3%

5.2%

5.8%

6.1%

However that “growth” is only .2% over 10 years with a fluctuation of .4%. Smaller fluctuation occurs in snowboarding however there is some growth.

I’m speculating that snowboarders are not as finicky about snow conditions?

clip_image006

As you can see, over the past four years snowboarding is growing. Why?

Freestyle skiing jump

Freestyle skiing jump (Photo credit: Wikipedia)

Snowboarder participation growth is from those 24 and younger.

2002

2004

2006

2008

2010

Age 24 or Younger

56.2%

60.6%

49.4%

57.8%

68.3%

clip_image008

2002

2004

2006

2008

2010

Skier Visits

54.4%

57.1%

55.1%

57.1%

60.5%

Boarder Visits

11.5%

10.5%

9.8%

20.0%

24.5%

clip_image010

So

Skiing is not a growing sport. Thirty years ago it was the glamor sport. Twenty years ago it was thing to do. What has changed?

What do you think? Leave a comment.

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