I am speaking at the Outdoor Retailer Outdoor University, Winter Outdoor Retailer, Salt Lake City, UT

Wednesday January 23 at 10:30 AM

How to Bring Scouts Into Your Store: There’s Even an App for That!

You need to know how to work with scouts, how to get scouts into your store. There are 4 million Scouts camping 30  days a year. At present, their options are the BSA Supply and big-box stores. I have 40 years of scouting experience, as an employee & volunteer, and I can show you how to bring those kids into your store. The key is understanding the BSA program & its volunteers. Each week an adult volunteer working develops a program for the kids. If you develop programs that kids enjoy, a volunteer will gladly them to your store. The second issue is advancement. You have experts in your store in the areas that the youth of Scouting need to meet. For $5.00 a year you can be listed as a resource for all the scouts in your area. There’s even an app for it.

Wednesday January 23, at 1:30

The Outdoor Recreation Retail Store: Liability Issues

Retailers are faced with a myriad of problems today. Liability should not be one of them. When looking at a new product at OR the retailer needs to understand whether or not that product can be brought into a store and the issues. Once in a store the retailer needs to understand the disclaimer language on the product and how that needs to be dealt with. Next the retailer must understand any issues in selling the product. A new issue that retailers are going to face is a continuing duty to warn of issues after the sale. Between this new liability issue and recalls either mandated by the CPSC or voluntary, the retailer can be stuck between a rock and hard place or left holding the bag. At the same time, understanding the new duty can create an opportunity to collecting additional information from customers and market to them post sale. Renting outdoor product is always an issue. What information must go with the product when it is rented? What cannot be rented? (Nothing, as long as there is Hertz, we can rent stoves.) What should you do if you are named in a lawsuit?

See you there!

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