Shopping online saves paper….unless you shop at Backcountry.com

I enjoy shopping online. It is fast, saves time, saves gas and works well for me. I suspect I purchased something from Backcountry.com or Steep and Cheap because I was sent a Backcountry.com catalog today.

The print piece was obviously designed to drive people to the website because there are no prices in the catalog.

I went to the site and found a Catalog Sign Up link. I did not see any place to un-sign up for a printed catalog. So I went to their contact page and asked them what is going on?

I am very confused by your paper catalog. I was under the impression that on line sales sites prided themselves on their environmental ethics. A major one being not printing and mailing a catalog. I would suspect even more so for companies in the outdoor recreation industry.

I found a place to subscribe to wasting paper and killing trees but I did not find anyplace to unsubscribe from receiving paper.

How I unsubscribe from receiving a printed catalog from you?

I got a response and a very fast one also.

Dear James,

First, I apologize. Not only do I apologize that we should not have sent this print promo to you, but I also agree that we should not have paper catalogs (of any kind). There are certain people that love print catalogs, but not everyone. We try to please as many people as possible, and accommodate them when our attempt is unsuccessful, that is my job!

As you know, we are strictly online. We don’t have a huge catalog that we send out. The only print marketing we send out are the small promotional cards to provide our customers a discount to receive solid deals on gear. For some reason you were assigned to receive this print from us, but I promise that you have been completely removed. You will not be receiving any more of these from us.

If there is anything else that I can do for you, please respond directly to this email and I will make sure it happens. Thank you again for contacting us so we could resolve this problem.

I will personally remove you from our list. You can also do so yourself on our opt in/out page.

I also suggest that you check out www.catalogchoice.org It’s a great service.

Sincerely,

Backcountry.com is still printing and sending catalogs but at least not to me. And their response was fast!