The North Face is Suing the South Butt
Posted: December 15, 2009 Filed under: Uncategorized 2 CommentsSometimes you only need a headline…..but I will explain.
A teenager in Missouri started a company called the South Butt as a parody of the clicks in his school that wore TNF clothing. He sold t-shirts and other stuff, (great quality I might say!).
The North Face did not like it, (I laughed my south butt off! when I read about it) and now they have sued the South Butt.
See: The North Face files lawsuit, claims ‘The South Butt’ parody brand is trademark infringement.
The South Butt can be found at http://www.thesouthbutt.com/. You are on your own to find TNF. Lawsuits cost a lot of money to defend and you never know when you might need another t-shirt. I also think that I have a lot of relatives that might look good in a South Butt T-shirt, shorts or jackets. :)
Hurry Christmas is coming and judges may rule also….
Recreation Law 
Looked at both sights, seems like if he changed the logo (the arches in inverted reflection) he may have had a better case.
Can't see anything wrong with parodies, as I believe the law supports them so long as no likelihood of confusion.
I did enjoy the attorney representing South Butt's comment, “The South Butt has previously made it clear to the North Face that the consuming public is insightful enough to know the difference between a face and a butt,”
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The South Butt has a twitter account. The said they are getting so much traffic the site keeps crashing. Go South Butt beat TNF!
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