Exciting and Great Changes in store for Veloswap this year. More Great Things Coming in the Future too.

The Subaru VeloSwap – Saturday, October 22, 2016

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Saturday, October 22, 2016
National Western Complex, Denver
9am – 4pm
Easy Motion at Interbike
VIDEO!!
Easy Motion Demo and VeloLoungeClick on the image to view!
Event Updates

  • Vendor Registration Going Well!! – Growing this year is our Consumer Demo and New Product Expo, if you are interested in being in that, please contact Reese. Click here to register!
  • VeloLounge – New this year is the Easy Motion VeloLounge where we will be pouring Dales Pale Ale and morning cappuccino. Come by \ for some great socializing or to relax on the couches..
  • Bike Demo – Interested in being part of the Bike Demo? Let me know, we still have space in the Demo area up front. This is going to be a great way to have some time with your customers to sell them on a new bike and on your great service. Contact Reese for more info!
  • Awesome Events on the Show Floor – In addition to the Demo and New Product Expo, there will be a Bkool International Simulator Challenge, Clif Bar Sampling, Bikes Together Seminars, Stryer Kids Zone, Build a Bike Cahllenge, Comp Wrenching by Performance Bike, beer and cappuccino, Subaru give-a-ways, Green Guru Recycling, and tons more. Bring your friends!!
  • More to be announce shortly!!

Marketing Updates

  • Pizza Pizza – We have partnered with Basil Docs Pizza’s 3 Denver locations to include postcards on every pizza box that goes out the door between now and the event. That is going to total over 10,000 postcards heading directly into the home of new VeloSwap attendees.
  • Denver Post – Our partnership with the Denver Post has begun. Let me know if you see us in any of their outreach, specifically Facebook and some regional print adds.
  • Grass Roots Marketing – We are still doing everything we have done in the past years including digital banner adds, seeding of message boards, club out reach and more…
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Come Visit!!
VeloSwap will be attending several events over the summer and early fall as part of out outreach and marketing plan. Make sure you stop by at any event you see us at!
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New Partner
VeloSwap is partnering with The Denver Post as part of our Community Outreach Plan. We are working on some creative ways to extend our reach and get more attendees to the event. More to come, but look for some great outcomes.
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Recycle at Subaru VeloSwap
The Subaru VeloSwap continues its long history of recycling and re-purposing bikes and bike parts. We will be recycling all cardboard, bottles & Cans, and plastics. Please help us out be breaking down your cardboard.
Copyright © 2016 VeloSwap, All rights reserved.

Our mailing address is:

VeloSwap

PO Box 818

Woodstock, VT 05071

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VeloSwap is Growing and Expanding

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Saturday, October 22, 2015
National Western Complex, Denver

9am – 4pm

Event Updates
Vendor Registration is Open!!Click here to register!
Floorplan!! – We have returned to the original floorplan that we used in 2014 and every previous year!
Consumer Bike Expo – New this year will be a consumer bike expo in the front hall where suppliers can bring their big rigs and introduce next year’s product to the VeloSwap audience. What a great opportunity to get in front of over 8,500 cycling enthusiasts! Demo bikes, partner with your retailer, be creative! Contact Reese for more info!
Kids Events – We are expanding the activities for kids and families and will be creating a Kid’s Zone that will help keep the parents at the event longer. More to come soon.
Seminars – We are planning to increase the number of seminars for this year, if your brand has something interesting to say, give us a call and let’s get you scheduled!
eaf70ba8-e3a5-44d6-86d0-a689eaf34ba6.jpg
Come Visit!!
VeloSwap will be attending several events over the summer and early fall as part of out outreach and marketing plan. Make sure you stop by at any event you see us at!
3871182e-a47b-4621-b8e0-847ba3a7a534.jpg
New Partner
VeloSwap is partnering with The Denver Post as part of our Community Outreach Plan. We are working on some creative ways to extend our reach and get more attendees to the event. More to come, but look for some great outcomes.
8762a733-7daf-4153-99a1-077621ab276d.jpg
Recycle at Subaru VeloSwap
The Subaru VeloSwap continues its long history of recycling and re-purposing bikes and bike parts. We will be recycling all cardboard, bottles & Cans, and plastics. Please help us out be breaking down your cardboard.

open.php?u=30d9c3ed62de8d01f65175346&id=a31d26182f&e=60cf897046


New book on how to train with a power meter on a bike

Power meters do not allow you to be misled the way a heart rate monitor may

If you don’t know how to use it, a power meter is just an overpriced cycling computer. Joe Friel’s new book The Power Meter Handbook makes understanding a power meter easy. In his friendly user guide to power meters, the most trusted coach in cycling and triathlon offers a simplified approach to using a power meter for road cycling, triathlons, time trials, century rides, and Gran Fondos. The Power Meter Handbook is now available in bookstores, bike and tri shops, and online. Preview the book at http://rec-law.us/PsMO2C.

Friel’s approach to power meters can immediately improve a cyclist’s speed and power. After learning Friel’s recommended ways to set up a power meter for specific uses, riders will master the basics and learn their key power numbers. By focusing on the most important numbers, cyclists and triathletes will discover hidden pockets of power, find ways to improve their pacing, and find out how many matches they can burn on any given day.

The Power Meter Handbook includes weekly training schedules to prepare more efficiently for road racing, time trials, triathlons, and century rides. Riders will match their training to their upcoming race or event schedule and push their power envelope step by step. Friel explains how to sift through noisy data to find the numbers that matter, pinpointing fitness changes to peak predictably for key events. Friel’s 12 power-based workouts will build up a rider’s power profile through aerobic endurance, muscular force, sprint speed, and climbing ability.

Power meters aren’t just for racers anymore. Friel’s Power Meter Handbook makes it easy for any cyclist or triathlete to find new speed with cycling’s most effective training tool.

The Power Meter Handbook: A User’s Guide for Cyclists and Triathletes Joe Friel Paperback with charts and tables throughout 6″ x 8″, 240 pp., $16.95, 978-1-934030-95-0

Joe Friel is the best-selling author of The Cyclist’s Training Bible and The Triathlete’s Training Bible and is a cofounder of TrainingPeaks, the most popular training software platform. As one of America’s most trusted coaches, he has trained national athletes and represented the United States at world championships. Learn more at http://www.TrainingBible.com.

VeloPress publishes books for cyclists, triathletes, and runners that help beginners and committed athletes build fitness and achieve their goals. VeloPress is a division of Competitor Group, which publishes Velo, Triathlete, Inside Triathlon, and Competitor magazines. For more information, please visit http://rec-law.us/O06vQU.

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2013 Velo-City Conference Call for Contributions

“The Sound of Cycling”: Velo-city Conference 2013 in Vienna
Call for contributions to be submitted by 22 October 2012Vienna, 11 September 2012: Vienna has decided to make 2013 the year of cycling. One special highlight of this year will be the Velo-city Conference organised by the European Cyclists’ Federation (ECF) and the City of Vienna from 11 to 14 June. Following the motto “The Sound of Cycling – Urban Cycling Cultures”, a rich and varied program will focus on cycling in the city. Experts and speakers specialised in the field who wish to communicate their knowledge, know-how and practical experience to the conference participants and aim to establish network contacts may submit contributions until 22 October 2012.Velo-city Conference 2013: Cycling is culture


“Vienna is the city of music and culture. With ‘The Sound of Cycling’, this Viennese speciality is to become part of the Velo-city Conference. Along with the classic themes of music and theatre, for several years Vienna has been establishing its own bicycle cultures that are becoming more and more visible. Thus bicycles are not only used with growing frequency as a healthy and ecologically sound means of transport, but also transforming into an element of cultural life in the Austrian capital”, says Maria Vassilakou, Vice Mayor of the City of Vienna. In the coming year, the main focuses of Velo-city in Vienna will be cycling cultures, cycling-friendly cities and the personal benefits of cycling for the individual. “At every Velo-city Conference, we add a new, important dimension to the cycling policy agenda. In Vienna, the municipal administration and ECF will emphasise the element of culture. Culture is an important complement to the aspects of traffic, environment, health, energy, economy and children, which were key thematic areas of previous conferences”, explains ECF President Manfred Neun. In addition to numerous expert presentations, network meetings and discussions, one week of cycling tours, movie nights, a bicycle picnic, a bicycle fashion show, bicycle races and many other events will make Vienna THE bicycle hotspot for all conference participants as well as for the city’s population at large.

Vienna – A “smart city” with a long cycling tradition
Vienna is an emerging cycling city with a steadily growing number of cyclists and a colourful cycling community. It is planned to increase the share of cycling in urban traffic from currently six to ten percent by 2015. A solid modal split portion of 37 percent for public transport provides an ideal basis for a traffic concept that seamlessly melds different means of transport. Moreover, Vienna is the cultural and economic centre of Austria as well as a key hub of the regional network CENTROPE (Central European Region). It also maintains an intense exchange on the issues of transport and urban development with many Eastern and South-eastern European cities.

Call for contributions and registration
Until 22 October 2012, experts and speakers with a specialised interest and stake in cycling from all over the world are invited to submit their contributions at program.

Interested parties may register for the conference as of now at www.velo-city2013.com. Those registering before the end of October may win a free conference participation ticket.

The Velo-city Conference series
Velo-city Conferences serve as a global communication and information platform aiming to address decision-makers in order to improve the planning and provision of infrastructure for the everyday use of bicycles in urban environments. Velo-city Conferences typically bring together more than 1,000 delegates such as engineers, planners, architects, social marketers, academic researchers, environmentalists, businessmen/women and industry representatives who join forces with government at all levels in order to build effective transnational partnerships to deliver benefits to cycling worldwide. Velo-city Conferences are initiated and commissioned by the European Cyclists’ Federation (ECF).

Application and registration: www.velo-city2013.com
Information on Velo-city 2013 and conference program: www.velo-city2013.com

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