Blog heading you cannot advertise yourself out of a crisis but Who cares, he didn’t cheat on me, why is he apologizing to me?

Manageable posted a blog Three crisis survival lessons for the social media age. Lesson number two was you cannot advertise out of a crisis. The blog looked at Tiger Woods apology that occurred had occurred a few days before.

The central scene in the article is apologizing later after questions have gone unanswered for months is no way to deal with the crisis. With so many PR handlers around Tiger’s PR team fumbled when things did not go smoothly. For months, they left people in the media wondering what it happened, which only increased the amount of attention that was brought to the issue.

This blunder on the part of the PR team was further heightened because the speed that news media and rumor travel today. By not dealing with the issue immediately the void created its own disaster.

I agree with the article. If you have family members who want to know what happened, and you don’t tell them they will try and find out any way they can. If you are quiet and ignore the questions you will create more controversy more issues and more arguments than you ever could, by being honest with the people.

By leaving the questions unanswered you create a vacuum that sucks in any information about the problem that comes near it. You must fill that vacuum with honest answers or at least honest statements that you don’t know the answers or suffer the fate of media attention that you do not need or want.

See 3 Crisis Survival Lessons for the Social Media Age.

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