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Providence Cyclo-cross Festival Expo ‘Dealer Day’ Seen as Alternative to Interbike

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Received this email today. Splintering the industry is not good for anyone.

Providence Cyclo-cross Festival Expo Includes ‘Dealer Day’

Event Seen as Affordable Alternative to Interbike

PROVIDENCE, R.I. – (May 6, 2014) – The Providence Cyclo-cross Festival aims to capitalize on its stature as a ‘must race’ event and draw exhibitors and retailers to it’s expanded expo. The newly introduced Dealer Day takes place on Friday, October 3, 2014 and adds an additional incentive for shops and manufacturers to attend the cornerstone of the Holy Week of Cyclo-cross.

“We’re working with The Bike Cooperative and select exhibitors to create a Friday event that focuses on the dealers. Many Northeast shop owners are too busy to leave their shops in September, their last great month before the off-season, to travel to Interbike. We’re offering a cost-effective means for manufacturers to reach them,” said event director Richard Fries. “Conversely, for the shops, we have an event that allows them to load up their staff in a van, drive a few hours to Providence, demo new product, attend some clinics, and maybe jump in a race. And they’re back at their shop in time to open on Saturday morning.”

Affordable display rates, an impeccable venue and a location within a short distance from major metropolitan centers like Boston and New York sweeten the deal.

“We want to offer an expo that is affordable for the bike manufacturers. We want the exhibitors for the energy and excitement they bring to the Festival, not their dollars. Whether you’re coming in with a full trailer or a small booth at the Builders’ Ball, Providence is a great value for all companies, large and small,” said Fries.

Space is limited and the expo is expected to sell out. Discounts are available for early registrants and space is allocated on a first come, first served basis. Pricing and registration are available at jw or Nick Keough at nickeough

ABOUT THE PROVIDENCE CYCLO-CROSS FESTIVAL: Selected as “The Best” of American cyclo-cross by Outside Magazine and as “The 2013 Domestic Event of the Year” by the editors of Cyclocross Magazine, The Providence Cyclo-cross Festival will be held Oct. 3-5, 2014, in historic Roger Williams Park. The internationally sanctioned event has drawn athletes from more than 20 nations. Additional attractions include the Divine Youth initiative, a consumer expo, food courts, the Harpoon Beer Garden, the New England Builders’ Ball, and Gran Fondo New England. For more information visit www.providencecrossfest.com.

www.providencecrossfest.com

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