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How the US military thinks about conservation | N.C. county’s master plan development to include the public | Parks department uses app to organize marathon volunteers

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November 4, 2015
NRPA SmartBrief
News for park and recreation professionals
Parks and Recreation Update

How the US military thinks about conservation
The US military is thinking differently about protecting wildlife and nature on and off its bases while still allowing for proper training. The Readiness and Environmental Protection Integration program is a blueprint to combat encroachment and avoid land-use conflicts. Parks & Recreation magazine (11/2015)

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Public Communication and Outreach

N.C. county’s master plan development to include the public
Rowan County, N.C., plans to update the city’s master plan and has numerous organizations bidding to provide the service. Most bidders included an avenue for gathering public comment, such as meetings or a website. Salisbury Post (N.C.) (10/30)

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Parks department uses app to organize marathon volunteers
The Little Rock Parks and Recreation department in Arkansas is using VolunteerLocal, a mobile app, to manage the volunteers for next year’s Little Rock Marathon. The app allows individuals to sign up and pick a shift, with a confirmation e-mail response detailing the volunteer’s assignment. Northwest Arkansas Times (Fayetteville) (11/2)

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Social Media and Marketing

Twitter adds heart to denote likes, gets rid of “favorite” star
Twitter has replaced its “favorite” star with a heart icon for users to click to endorse a post. Twitter said the change was a simplification, since some users misunderstood the use of the word “favorite.” “You might like a lot of things, but not everything can be your favorite,” Twitter’s Akarshan Kumar wrote in a blog post. The Verge (11/3)

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Mich. city sees success from social push
The city of Sterling Heights, Mich., has improved its social media presence during the past six months over a number of networks. Communications have included highlighting individuals and businesses, holding contests and offering city news. The Macomb Daily (Mount Clemens, Mich.) (11/3)

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Aurora, Ill., reaches beyond its populace with Facebook
The city of Aurora, Ill., has significantly grown its social media presence, with its best Facebook posts having a reach twice the size of the city’s population. The page offers emergency alerts and other news, as well as interactions with the public. Chicago Tribune (tiered subscription model) (11/2)

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666666_quotes.gif Nothing is so painful to the human mind as a great and sudden change.”

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