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Sterling Rope Kicks off 25th Anniversary Treasure Hunt


Climbing rope brand Sterling wants all climbers, explorers and adventurers to think about their brand when they head to the hills. They recently announced an international treasure hunt and Instagram contest to celebrate its 25th anniversary. From June to November, Sterling will be partnering with Access Fund (@AccessFund) and the American Alpine Club (@AmericanAlpine) to place wooden #Sterling25 markers at 25 different crags across the US and Canada – anywhere from the trailhead to the top of a climb – and clues will be posted by @SterlingRope each week to help hunters find them.

Every Friday through November 16 @SterlingRope will post a photo and factual clue from its Instagram page. The first person to discover the #Sterling25 marker and post a photo with it tagging #Sterling25, @SterlingRope, @AccessFund, @AmericanAlpine will win a new Sterling rope. The next 25 people to post with the same marker will receive additional Sterling swag. Each day the marker goes unfound, another clue will be released to help treasure hunters win.

There will be 25 different markers in locations ranging from Alaska to Alberta, Washington to West Virginia, and Michigan to Maine, giving hunters around the country 650 chances to win.

Learn more here: https://sterlingrope.com/TreasureHunt

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