| Friends,
I was asked recently what the recipe was for CABDA’s success, and I’ll admit that I didn’t have an immediate answer. For the past five years we just recruited the best possible exhibitors, reached the most number of retailers, and put on the best event that we were able.
But the landscape of our industry is rapidly changing. There is less certainly than ever before on the import side of the business, and almost constant disruption to our traditional supply chains. Now more than ever, we must be at the top of our game.
Now more than ever it is important to tailor the products you sell to your customers. There is not a single mold for a bike shop, nor a single business model that we must adhere to. At CABDA, we make it a point to find manufacturers and distributors of every stripe: Large and small, foreign and domestic, local and national.
Now more than ever it is important for shop owners to expand their offerings to eek out profits wherever they can: Custom Wheel Building, Professional Fitting, E-Bikes, etc. At CABDA, you can attend seminars on how to tap into these potential revenue streams and network with the folks that already do it.
Now more than ever before, our professional mechanics must possess superior technical acumen as well as a breadth and depth of knowledge that is ever expanding. The technology is becoming more advanced, so too must our service departments.
Now more than ever, our sales associates that interact with the consumers to sell our bikes and accessories must be customer service wizards. In an age of instantaneous online review and ratings, we cannot risk our sales people being untrained.
CABDA is proud to partner with top manufacturers, as well as with the folks at PBMA, to bring the best, most-innovative, tech programming and sales training to all of our attendees. The information obtained at CABDA will pay huge dividends all year long!
Whether you are a shop owner, a professional mechanic, mobile operator, bike rental outfitter, bike fitter, trainer, or coach….You are all welcome at CABDA!
Now more than ever!
Cordially,
Jim Kersten
Show Director, CABDA Expos
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