Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protectionPosted: February 19, 2014
Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protection
I am dismayed that some manufacturers, and many retailers sell helmets on price. A study recently showed that two helmets that both passed the requisite test, protected people from concussions at vastly different rates. Are you selling protection to people or just satisfying their need to think they are protecting themselves or their children?
The study was written about in Study Shows Concussion Risk ‘Dependent on Helmet’. The study can be found in the Journal of Neurosurgery and was titled “Can helmet design reduce the risk of concussion in football?: Technical note”. Simply stated a comparison was made between two helmets manufactured by the same company. Both helmets met all the requirements to be sold and used playing football.
However, one helmet had 54% fewer concussions by the players than the other!
Buying a helmet is not just putting something on a kid’s head and saying it looks good or is “pretty.” As a retailer, you have no legal obligation, but I think a great big ethical obligation to inform parents and purchases that there is a difference in the protection that helmets can provide.
There are helmets that are doing more than just passing the required tests.
Lazer is coming out with several models for kids and adults with the MIPS protection system in the helmet. Ski helmets with MIPS will be Mozo DLX and Dissent DLX. Bike helmets with MIPS are P’Nut and Nut’Z kids helmets (available now) and the Beam and Helium (available spring for Beam and later in 2014 for Helium)
Kali Helmets: Kali is coming up with some new ideas in helmet technology that will change the way helmets perform.
If you are serious about protecting your head, you need to drop the cash necessary to get a good helmet. Find out what each helmet does and which one fits. Don’t worry about what it looks like. A helmet’s job is to keep your head looking the same way, so don’t worry about how you look wearing the helmet. Just be happy to take it off.
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Lazer Sport Press Release – Lazer Sport launches new website for 2012 along with “Love Lazer” Official Helmeteer Contest!Posted: March 16, 2012