Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protection

Want to make more money in retail? Then tell your clients that what helmet they purchase will affect their head. Spend more money, usually, and get more protection

I am dismayed that some manufacturers, and many retailers sell helmets on price. A study recently showed that two helmets that both passed the requisite test, protected people from concussions at vastly different rates. Are you selling protection to people or just satisfying their need to think they are protecting themselves or their children?

The study was written about in Study Shows Concussion Risk ‘Dependent on Helmet’. The study can be found in the Journal of Neurosurgery and was titled “Can helmet design reduce the risk of concussion in football?: Technical note”. Simply stated a comparison was made between two helmets manufactured by the same company. Both helmets met all the requirements to be sold and used playing football.

However, one helmet had 54% fewer concussions by the players than the other!

Buying a helmet is not just putting something on a kid’s head and saying it looks good or is “pretty.” As a retailer, you have no legal obligation, but I think a great big ethical obligation to inform parents and purchases that there is a difference in the protection that helmets can provide.

There are helmets that are doing more than just passing the required tests.

Giro has a new helmet for skiing: Combyn™ helmet has a softshell design creating a greater range of hits that can be protected as well as greater over-all coverage for your head.

Lazer is coming out with several models for kids and adults with the MIPS protection system in the helmet. Ski helmets with MIPS will be Mozo DLX and Dissent DLX. Bike helmets with MIPS are P’Nut and Nut’Z kids helmets (available now) and the Beam and Helium (available spring for Beam and later in 2014 for Helium)

Kali Helmets: Kali is coming up with some new ideas in helmet technology that will change the way helmets perform.

MIPS: If you need a helmet for any sport that is not a DOT helmet, get one with MIPS inside. Testing shows it will make a difference.

Do Something

If you are serious about protecting your head, you need to drop the cash necessary to get a good helmet. Find out what each helmet does and which one fits. Don’t worry about what it looks like. A helmet’s job is to keep your head looking the same way, so don’t worry about how you look wearing the helmet. Just be happy to take it off.

More articles on Helmets

A helmet manufacture understands the issues(Uvex, Mouthguards)          http://rec-law.us/xpxX6n

A new idea that makes sense in helmets: the Bern Hard Hathttp://rec-law.us/yPerOd

Bicycling Magazine, May 2012: Safe for Any Speed    http://rec-law.us/Vkle60

Does being safe make us stupid? Studies say yes.      http://rec-law.us/Ao5BBD

Great article on why helmet laws are stupid                   http://rec-law.us/zeOaNH

Great editorial questioning why we need laws to “protect” us from ourselves.         http://rec-law.us/Ayswbo

Helmet death ignited by misconception and famous personalities    http://rec-law.us/wfa0ho

Helmets do not increase risk of a neck injury when skiing      http://rec-law.us/wPOUiM

Helmets: why cycling, skiing, skateboarding helmets don’t work       http://rec-law.us/RVsgkV

If you provide a bike in CT you don’t have to provide a helmet           http://rec-law.us/THidx6

Law requires helmets, injuries down fatalities up?       http://rec-law.us/YwLcea

Mixed emotions, but a lot of I told you so.                        http://rec-law.us/ysnWY2

More information over the debate about ski helmets: Ski Helmets ineffective crashes were the wear is going faster than 12 miles per hour                                 http://rec-law.us/z4CLkE

National Sporting Goods Association reports that Helmet use at US Ski Areas increased during the 2009-10 ski season                                                             http://rec-law.us/zZTzqa

OSHA Officially recommending helmets for ski area employees       http://rec-law.us/xo5yio

Other Voice on the Helmet Debate                                   http://rec-law.us/AzaU9Q

Skiing/Boarding Helmets and what is the correct message     http://rec-law.us/AzeCpS

Study shows that head injuries are on the rise on the slopes even though more people are wearing helmets                                                                                  http://rec-law.us/U91O73

Survey of UK physicians shows them against mandatory bicycle helmet laws.      http://rec-law.us/sYuH07

The helmet issue is so contentious people will say the stupidest things      http://rec-law.us/zhare9



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Lazer Sport Press Release – Lazer Sport launches new website for 2012 along with “Love Lazer” Official Helmeteer Contest!

Find a dealerVisit our websiteContact us!LAZER SPORT NV
Are you a fan of Lazer Sport on Facebook?Photos, stories, interviews, and monthly fan contests for great products and prizes are all part of our regular updates on Facebook! Become a fan of Lazer on Facebook today!Find us on Facebook
Lazer Sport now on Google+!Lazer is now part of the newest social media site on the internet! Lots of content here that you won’t find on our other sites. Put Lazer in your Google+ Circles today!google+
Follow Lazer Sport on Twitter!Keep up with everything happening with Lazer Sport, rider news, race results and more by following us on Twitter!Follow us on Twitter
Belgian HeadCase official Lazer blog!Belgian HeadCase Screen ShotSponsored team and rider updates, videos, news and information can all be found on the official blog for Lazer Sport, Belgian HeadCase!
Lazer is proud to support the following partners!27.jpgTelenet Fidea33.jpgLUNA Pro Team



Bart Brentjens Mountainbike Racing Team

Use your head!Use your head!
Lazer Sport launches new website for 2012 along with “Love Lazer” Official Helmeteer Contest!423529_10150677220702281_83391132280_9053884_1572300575_n.jpgLazer is proud to announce the launch of our 2012 website! You can find our site at www.lazersport.comAll our products for 2012 including bicycle helmets, snow helmets and eyewear products are represented on our site. Product information and details, product videos as well as Lazer news regarding our company and sponsored teams and athletes can all be found. Check it out!Along with our new website we are excited to announce the Love Lazer Official Helmeteer Contest! One lucky fan of Lazer Sport will win an Official Lazer Helmeteering Package that includes the following:


– Their choice of any one model and color Lazer helmet

– Their choice of any one model and color Lazer Vision Optics Eyewear

– An official Lazer cycling jersey

– A “special edition” Lazer carbon road or cyclocross frame manufactured by Ridley Bikes!

– Lazer t-shirt, hat, button, sticker set and more!

The contest starts March 1st and runs through March 31st with the winner to be named on April 16, 2012!

How to enter the “Love Lazer” Contest:

– Check out our new website at: www.lazersport.com

– Look for something on our website that inspires you. A product name, product image, a photo, a phrase, anything!

– When you are out and about look for something around you that reflects that inspiration and use your smartphone to capture on image. The photo can be of whatever you choose, it only needs to reflect your inspiration from our website and your love for Lazer! Helmets, glasses, bicycles, cycling, racing, nature, urban, rural, environment, people, places, things, WHATEVER YOU WANT! We are looking for creativity, beauty, cleverness, something that means something to you. The only requirement is that it is an original image that you produced yourself. Use Instagram, Lightbox, Retro Camera, your stock smartphone camera, the choice is yours.

– Post the image, or a link, to Twitter. Title the image what inspired you from our website and make sure you include the hashtag #lovelazer. This will assure that we can find your image!

– The contest will run from March 1 to March 31 2012. We will post the best images to our special Tumblr blog located at: http://lovelazer.tumblr.com

– On April 1st we will select the best images from all those posted and then conduct a public vote on those images. Voting will take place April 9 – 13 with the winner announced on April 16 2012!


Images posted, or linked to Twitter, using the hashtag #lovelazer must be original images created by the individual posting or linking to the image. Posting copyrighted images, or images not of your own creation, will result in disqualification from the contest.

By posting your image, or link to your image, using the hashtag #lovelazer you waive your copyrights to this image and allow Lazer to use this image during and following the contest for promotion and marketing purposes.

No purchase is necessary to participate in the contest.

Enter as many times as you like!

See additional rules here.

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