This is pretty amazing and backed up by the research done by the Denver Post.
This article by the Denver Post reports about a great bicycle race. However, the article goes beyond that and backs up the press release with additional research. Thanks
Denver Post and Thanks USA Pro Challenge.
Please read the entire article, but here are some of the highlights.
Organizers said the privately funded race stirred $99.6 million in spending, up from $83.5 million last year.
The private firm hired to do the study surveyed 2,000 attendees in host cities and along the route to establish an economic impact of $81.5 million spent on lodging, food, transportation and entertainment. The rest came from race support.
The Denver Post found that visitation was around 5,000 to 7,500 at each of the first few stops of the race in Telluride, Montrose, Crested Butte and Gunnison. Crowds began swelling, with 10,000 to 15,000 in Aspen, Beaver Creek and Breckenridge.
Numbers for the first half of the race fell below expectations. Leaders in some communities said they were prepared for at least twice as many spectators.
The Forest Service was braced for tens of thousands atop Independence Pass outside Aspen and counted fewer than 1,500, (which happens when you make too many rules and make it a bad place to watch the race USFS!)
….all host cities embraced the race, noting the long-term value from the race’s exposure and televised coverage.
Boulder’s Open Space and Mountain Parks counted 10,000 spectators lining Boulder’s climactic finish on Flagstaff Mountain, roughly a third of the number expected for the final 4-mile ascent. (Again, Boulder made the mountain inhospitable (a pain in the butt to get too) so no one went up to watch the race.)
Most host cities across Colorado reported increased sales-tax collections for August.
Durango’s sales and use tax for August 2012 was $1.27 million, a 5.7 percent increase from the previous August. August 2012 sales tax collections for Durango were the highest for the month since 2008.
The Town of Telluride, where local organizers estimated the Pro Challenge drew about 6,000 for the finish of Stage 1 on Monday Aug. 20, saw a 21 percent jump in sales tax revenue in August,….
City of Montrose estimated 5,000 spectators watched the start of Stage 2 on Tuesday, Aug. 21. The city saw its August sales tax climb 0.8 percent over the previous August….
Aspen sold out every one of its 3,200 rentable units in the city on Aug. 22, the afternoon racers finished Stage 3 in Aspen and the night before the downtown Stage 4 start. … August lodging tax collections (2 percent of total lodging spending) climb 23 percent in August….
The Town of Avon saw an 8.4 percent annual bump in its August 2012 sales tax and a 12.2 percent bump
Breckenridge saw spending on retail, restaurant and lodging climb 6 percent in August 2012….
Colorado Springs had 15,000 people gathered in downtown Colorado Springs to watch the race and another 35,000 lined city streets
Denver‘s lodging tax collections reached $6.3 million in August 2012, compared to $5.9 million in August 2011 and $4.7 million in 2010.
That is a substantial jump in tax for municipalities, cities and the state as well as the cause for the taxation, a lot of money flowing into the area.
How this is the number that is surprising! The people who watched the race were from 25 states, and 53 percent of spectators came from outside Colorado. Come on Colorado, you just got your butt kicked by tourists!
Remember this next spring when the RFP goes out to host the race next year. This race brings money and people to Colorado!
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