USA Pro Challenge brought $99.6 million to Colorado!!!!!

This is pretty amazing and backed up by the research done by the Denver Post.

This article by the Denver Post reports about a great bicycle race. However, the article goes beyond that and backs up the press release with additional research. Thanks

MONTROSE, CO - AUGUST 21:  (L-R) Teammates Vin...

Denver Post and Thanks USA Pro Challenge.

Please read the entire article, but here are some of the highlights.

Organizers said the privately funded race stirred $99.6 million in spending, up from $83.5 million last year.

The private firm hired to do the study surveyed 2,000 attendees in host cities and along the route to establish an economic impact of $81.5 million spent on lodging, food, transportation and entertainment. The rest came from race support.

The Denver Post found that visitation was around 5,000 to 7,500 at each of the first few stops of the race in Telluride, Montrose, Crested Butte and Gunnison. Crowds began swelling, with 10,000 to 15,000 in Aspen, Beaver Creek and Breckenridge.

Numbers for the first half of the race fell below expectations. Leaders in some communities said they were prepared for at least twice as many spectators.

The Forest Service was braced for tens of thousands atop Independence Pass outside Aspen and counted fewer than 1,500, (which happens when you make too many rules and make it a bad place to watch the race USFS!)

….all host cities embraced the race, noting the long-term value from the race’s exposure and televised coverage.

Boulder’s Open Space and Mountain Parks counted 10,000 spectators lining Boulder’s climactic finish on Flagstaff Mountain, roughly a third of the number expected for the final 4-mile ascent. (Again, Boulder made the mountain inhospitable (a pain in the butt to get too) so no one went up to watch the race.)

Most host cities across Colorado reported increased sales-tax collections for August.

MONTROSE, CO - AUGUST 21:  (L-R) Teammates Jor...

Durango’s sales and use tax for August 2012 was $1.27 million, a 5.7 percent increase from the previous August. August 2012 sales tax collections for Durango were the highest for the month since 2008.

The Town of Telluride, where local organizers estimated the Pro Challenge drew about 6,000 for the finish of Stage 1 on Monday Aug. 20, saw a 21 percent jump in sales tax revenue in August,….

City of Montrose estimated 5,000 spectators watched the start of Stage 2 on Tuesday, Aug. 21. The city saw its August sales tax climb 0.8 percent over the previous August….

Town of Crested Butte saw its sales tax collections increase 1.7 percent in August 2012,… The local Mountain Express bus service saw a 25 percent increase in ridership on race day.MONTROSE, CO - AUGUST 21:  Thomas Danielson of...

Aspen sold out every one of its 3,200 rentable units in the city on Aug. 22, the afternoon racers finished Stage 3 in Aspen and the night before the downtown Stage 4 start. … August lodging tax collections (2 percent of total lodging spending) climb 23 percent in August….

The Town of Avon saw an 8.4 percent annual bump in its August 2012 sales tax and a 12.2 percent bump

Breckenridge saw spending on retail, restaurant and lodging climb 6 percent in August 2012….

Colorado Springs had 15,000 people gathered in downtown Colorado Springs to watch the race and another 35,000 lined city streets

Denver‘s lodging tax collections reached $6.3 million in August 2012, compared to $5.9 million in August 2011 and $4.7 million in 2010.

That is a substantial jump in tax for municipalities, cities and the state as well as the cause for the taxation, a lot of money flowing into the area.

How this is the number that is surprising! The people who watched the race were from 25 states, and 53 percent of spectators came from outside Colorado. Come on Colorado, you just got your butt kicked by tourists!

Remember this next spring when the RFP goes out to host the race next year. This race brings money and people to Colorado!

Denver Capital building

See USA Pro Challenge saw 1 million spectators and $99.6 million impact

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Free Denver B-Cycle rental on Sunday for the USA ProChallenge


Skip Membership Fee When You Ride a B-Cycle to the Pro Cycling Time Trial on Sunday, Avoid Congestion

DENVER – Tuesday, August 21, 2012 – More than 250,000 bicycle racing fans are expected on Sunday, Aug. 26 for the final stage of the USA Pro Cycling Challenge and Denver B-Cycle is waiving the daily membership fee to make it easy to maneuver around downtown Denver.

“We want to make it easy for bike racing fans to access the event and we also think it’s a great day to try the B-cycle system if you haven’t already done so,” said Parry Burnap, executive director of Denver Bike Sharing. “The whole week of the Pro-Cycling Challenge demonstrates the phenomenal mobility that a bicycle represents and even though B-cycles are not exactly built for speed, they are just as good at getting from Point A to Point B and excellent tools for getting or staying in shape.”

To try the B-cycle system on Sunday, plan ahead. Go online to and click “Join Denver B-Cycle.” Fill out the profile form, select 24-Hour membership and enter USAPCC12 (all caps) in the promotion code section. The code will save you the $8 daily membership fee.

On Sunday, Aug. 26, use your credit card to access the system at any of the 53 Denver B-cycle kiosks and select “No” when you are asked if you want to purchase access at the kiosk (the system will recognize your credit card and know you have already registered). Follow the on-screen directions. Your membership will begin when you first check out a bike.

The first 30 minutes of any ride is included in your 24-hour pass. Any ride longer than 30 minutes will accrue usage fees. The credit card you have registered will be used to pay usage fees.

To avoid downtown parking challenges on Sunday, use any of the outlying Denver B-cycle kiosks (go to to view locations) and ride your B-cycle to the Webb Building (201 W. Colfax Ave.) where overflow B-cycle parking will be available.



Denver Final Ride of the USA ProChallenge needs Volunteers. It is a great experience! Sign up today

Have you been watching the USA Pro Cycling Challenge? It is amazing and it is right here in Colorado! BikeDenver will be at the Finish in Denver and we would love to have you join us. We are seeking volunteers from 2pm – 5pm to help with our Bike Parking. It is a great way to be part of the USA Pro Cycling Challenge on its final day in Colorado!

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If you do not have a BikeDenver t-shirt one will be provided to you to wear while volunteering on Sunday.

For more information on Stage 7 of the USA Pro Cycling Challenge click here

To sign up to volunteer click here

Please do not hesitate to contact us if you have any questions.

Description: Stage-7-Start-Finish